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In these image-conscious times it’s not surprising that men are fast catching up to women in terms of putting time and effort into their appearance. The male grooming industry has grown by 800 per cent in the last seven years and men are a lot less afraid of admitting that they use cosmetics regularly.

Considering these recent changes in many men’s attitudes to their apparance, it shouldn’t really be surprising that things are now progressing to the next level. Men are not only using more beauty products and spending a lot more time and money on their looks but more and more men are choosing to take the quick route to looking younger and opting for Botox.

Since the time they were introduced to the market, there has been debate about the real benefits and effectiveness of energy sports drinks. To answer the questioners, a study recently followed a group of athletes though a tough workout that consisted of a series of intense routines over the course of three hours. The results showed that the athletes who consumed the Cytomax sports drink during the workout performed better, had fewer muscles cramping episodes, showed less buildup of lactic acid in their systems, and reported less muscles soreness after the workout sessions.