Sales Of Perfume In Arab States Are Skyrocketing
There are literally thousands upon thousands of fragrances all around the world. Some good, some bad, some old, some new. Perfume fragrances are sourced from every continent on earth but the biggest markets tend to be in the west.Most sales have been dominated by the west, where image consciousness and disposal income is more abundant. Change however, may be around the corner.A number of the larger organisations have started watching the market in the Arab states recently, as the growth is rapid here
There is healthy progression in the market currently, with a predicted gross worth of approximately $40 billion by 2015. The Arabian Peninsula is currently responsible for around $270 million of this but the rate of growth is much higher than other countries. Last year for instance saw an increase in sales of over 20%.
The impressive step up in the market, which has also been seen in the rest of the Middle East and Asia-Pacific has been attributed largely to the rise in money and change in society in all areas.Fragrances have always been utilised in the Arab States. In Saudi Arabia for example, around 85% of women use scents every day. However, the types of fragrance have changed, with more exclusive parfum names replacing the more traditional products. Additionally, the number and variety of fragrances that are purchased by men are on the up also.
This growth in the market has attracted some big name companies and has seen the emergence of a number of trade shows. Beautyworld is the next large event to take place in the Middle East, which happens to be among the top 4 biggest shows of its kind. The years show boasts an eighteen percent increase in numbers from last year, meaning provisions need to be in place for nine hundred exhibitors, showing more than one thousands brands. Work is already being carries out on next years show as organisers predict even greater growth in the near future
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